About Us
Our Story

How Wayfinder Began

Wayfinder was born at the world-famous K12 Innovation Lab at the Stanford University d.school.

stanford d.school

Wayfinder was born out of an effort to help students navigate life with belonging, meaning, and purpose. Nearly ten years ago, we embarked on a journey to reinvigorate schools using inspiration from traditional Polynesian wayfinding. This ancient practice of charting a course to unseeable destinations using the stars, ocean swells, and wind patterns became a powerful metaphor for guiding young people through life’s uncertainties. From the start, our goal has been to help students develop the skills and character needed to build lasting relationships, develop purpose, and become responsible, contributing members of their communities and society.

On a mission to realize our vision, we began developing the program at Stanford d.school K12 Lab, leaning on cutting-edge research from leading experts in adolescent development, neuroscience, and purpose. Partnering with one of the world’s top human development scholars and the head of the Stanford Center on Adolescence Dr. Bill Damon, we set out to help students find their way. Our program had two core goals: first, to help students develop resilience, regulate their emotions, and manage their well-being; second, to encourage them to contribute to their communities, explore career paths, and make daily decisions guided by their values and aligned to their greater purpose.

teacher writing ideas on a whiteboard

Our curriculum development began with a focus on high school, aiming to make an impact on students during some of their most challenging and influential years. Together, our experienced team of former secondary educators, administrators, and counselors aimed to create a program flexible enough to fit into busy school schedules and relevant enough to resonate with teens. We used human-centered design to learn from the real issues affecting students and teachers and develop a responsive program through rigorous testing and iteration. With our fingers on the pulse of secondary education, we worked to craft a curriculum to help students make meaning of their classroom learning, connect it to their passions, and graduate with a clear vision for their future—equipped with the skills, mindsets, and knowledge needed to achieve success on their own terms.  

With program development in progress, we wanted to learn more about the metaphor that inspired us. We traveled to Hawaiʻi to meet Polynesian Voyaging Society members to learn to integrate tenets of wayfinding into the curriculum and help students fine-tune their inner compass and live purposefully. Guided by Education Incubator leaders Dr. Miki Tomita Okamura and Hye Jung Kim Tano, we explored how wayfinding connects with purpose and ties technical skills with life values. This was a critical step in ensuring that our name and impact would honor wayfinding’s cultural roots rather than simply extracting its metaphor.

“The biggest problem growing up today is not actually stress; it’s meaninglessness.”
Bill Damon Headshot
Dr. Bill Damon
Stanford Center on Adolescence
Teacher and students doing a Wayfinder activity
Miki Tomita Headshot
“If every child, every person, knows that they are essential to the life of the planet—that the choices that they make, the things they do, the ways they choose to live their lives—dictates the health of everyone else, I think that that is part of the key of knowing who you are, where you come from, and where you’re going.”
Dr. Miki Tomita Okamura
Founder + CEO, Education Incubator
Wayfinder Board Member
Are your students equipped to answer the big life questions?

A decade after our founding, Wayfinder has built not just a leading secondary program, but one that reaches students of all ages. We offer tools that drive purpose and well-being across multi-tiered systems of support, help schools create and fulfill meaningful portraits of a graduate, and empower strong school communities. With a K-12 Core Curriculum and resources extending into PreK and university, we proudly stand among a thriving community of educators dedicated to advancing whole-child education. 

Through collaboration with the Hawaiʻi Department of Education and Education Incubator, we are now able to give back to the community that inspired our curriculum, offering a place-based version of our program to honor the origins of our guiding principles and support educators in Hawaiʻi to authentically support students across the islands. 

Today’s Wayfinder students, graduates, and educators are using their talents to make their communities and the world a better place. As we continue on toward a brighter future, we remain committed to our mission: partnering with educators to guide students through meaningful learning experiences that help them build belonging, purpose, and future-ready skills to help them succeed in school and life.

Headshot of John Gasko
“Wayfinder tools equip [students] with mindsets, maps, durable character development, practical skills, and a new language through which to better understand what’s happening on the inside as their compass points the way forward.”
Dr. John Gasko
Uplift Education
Dallas, TX
Timeline
2015

Wayfinder is founded at the Stanford d.school

2016

The early Wayfinding team visits Hawaiʻi to learn about wayfinding from the Polynesian Voyaging Society and begins a partnership with Education Incubator

2017

The very first paper-based Wayfinder activities are prototyped

2018

Wayfinder publishes our first full-year high school Purpose curriculum

2019

High school toolkits + teacher manuals are published

2020

A one-year middle school Belonging curriculum is released 

Wayfinder launches our web app

2021

High school + middle school curriculums expand to three-year programs 

The Activity Library and Waypoints assessment suite are released

2022

Wayfinder expands to K-5, offering 13 full years of curriculum

2023

The original one-year high school curriculum gets refreshed and re-released as the supplementary Purposeful Leadership curriculum 

Collections are released

Work on the Wayfinder Hawaiʻi curriculum begins in collaboration with the Hawaiʻi Department of Education and Education Incubator

2024

Comprehensive MTSS resources and Wayfinder for Counselors are released

Core Values
meaningful connection

We believe meaningful relationships are fundamental to human health and vitality. To us, this means connecting with others in ways that are authentic and compassionate.

Purposeful Contribution

We believe people have the agency and ability to purposefully impact the world around them. To us, this means contributing in ways (big and small) that create mutual benefit for both individuals and their communities.

Wondering Why

We believe that asking Why? is a key engine of personal growth. To us, this means meeting ourselves, each other, and the world with openness and curiosity.

Inclusive Community

We believe when we prioritize equal access and inclusion, we cultivate belonging. To us, this means strengthening communities by inviting co-creation by all members.

Playful Presence

We believe that awareness of the present moment is fundamental to fulfillment. To us, this means engaging with our aliveness in ways that cultivate joy, play, and flow.

Taking the Long View

We believe that taking the long view is our responsibility as humans. To us, this means a wide-lens perspective that includes people who lived before us, people who will live after us, and the planet that sustains us.

Electronic tablet showing the Activity Library page of the Wayfinder App.
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