Wayfinder

1. Project Wayfinder Website Privacy Policy

Last Updated: September 25, 2023

At Project Wayfinder, we recognize that privacy is important. This policy (“Privacy Policy”) outlines the types of personal information we receive and collect when you use Project Wayfinder’s informational website at https://www.withwayfinder.com/(the “Website.”).

This Privacy Policy does not apply to any education products or services we have, or to the operation of our education services and associated software, including in logged-in areas of our website and the Project Wayfinder application available at https://app.withwayfinder.com/ (collectively our “Education Services”) which are covered by a separate privacy policy.

This Privacy Policy explains:

What information we collect (and why we collect it),
How we use and share that information,
The choices and rights you have, including how to access, update, and delete your information.

We hope this will help you make an informed decision about sharing personal information with us.

Protecting your privacy is incredibly important to us. This Privacy Policy is here to help you understand how we treat any personal information that you share with us when you visit the Project Wayfinder‘s informational Website. Our separate policy applies to information collected through our Education Services, which you can find here.

2. Your Consent to This Privacy Policy

By using our Website, you agree to the terms of this Privacy Policy as they may be amended from time to time. This Privacy Policy is incorporated into our Website Terms of Use, and of which this Privacy Policy is a part. This Privacy Policy applies to all users of the Services. By providing personal information to Project Wayfinder, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories, in accordance with United States law.

Project Wayfinder reserves the right to modify or revise its Website Terms of Use and/or Privacy Policy, in its sole discretion, at any time. Your continued use of the Website indicates your agreement to be bound by any and all subsequent modifications or revisions. Project Wayfinder will attempt to notify Website users whenever it modifies or revises the Terms of Use and/or Privacy Policy, however, we reserve the right to make such modifications or revisions without prior notice to you. Project Wayfinder recommends that Website users review the most up-to-date version of the Website Terms of Use and Privacy Policy periodically at www.withwayfinder.com.

When you utilize our Web Services, you may be able to visit or link to other sites not operated by us. We do not control such sites and we are not responsible for the information practices of these sites. This Privacy Policy does not address the information practices of those other websites, and we encourage you to read the posted privacy policies of such sites.

Basically, by using our Web Services, including the Project Wayfinder website, you consent to our Web Services Terms of Use and/or Privacy Policy.

3. The Information We Collect

On our informational Website, we collect two types of information about you: 1) information that you voluntarily provide to us while using the site (described below under “Information You Provide to Us”) and (2) information collected automatically as a result of your use of the site (described below under “Information Collected Automatically”). We may also receive information about you from third-party sources as described below under “Information Received from Third Party Sources.”

Basically, Project Wayfinder asks for some information directly from you in order to contact you, and also collects some information automatically (such as crash reports when errors occur).

3.1. The Information You Provide to Us

You may choose to voluntarily provide certain personal information to us — such as name, telephone number, or email address in order to access certain features of our Website or to request information from us.

We will collect personal information that you provide to us, including if you contact us with questions, sign up for a newsletter, or otherwise submit data to us. For example, theWebsite allows you request information about Project Wayfinder or contact customer service. To support these activities, Project Wayfinder asks for information to communicate with you, that may include contact information, such as your name and email address.
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Basically, we collect and use information from you so that we can send requested information.

3.2. Information Collected Automatically

We may collect certain information from your computers and devices as use or engage with the Website.

To provide a personalized and high-quality experience for our users, we (or our service providers) may use various technologies that automatically record or collect certain information, including personal information, from your browser or your device about the services you use and how you use them. This information is necessary for the adequate performance of our Website, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the Service. For example, this could include the frequency and duration of your visits to Project Wayfinder’s information website (similar to TV ratings that indicate how many people watched a particular show). If you use Project Wayfinder on different devices, we may link the information we collect from those different devices to help us provide a consistent service across your different devices. If we do combine any automatically-collected information with personal information, we will treat the combined information as personal information, and it will be protected as per this Privacy Policy.

3.2.1. Device and Network Information:

When you visit our Website, we may collect information about networks (such as language, Internet protocol (IP) addresses, internet service provider, and connection speed) and other identifiers that are automatically assigned you’re your computer or device (such as browser type and operating system).

We also collect the date and time of your use of the Services, and information about the links clicked and pages viewed within the Services.

We collect and may share this information with third parties to help diagnose problems with our servers, for security purposes, to manage the Website, to enhance the Website based on usage pattern data and, for analytics and for advertising.

3.2.2. Website Tracking Technologies

We also use technologies such as cookies, pixel tags, local storage, and similar technologies to automatically collect this information to provide you within formation, or to help us understand your interests. We do not use or disclose information collected through these technologies for third-party advertising purposes (including behaviorally targeting advertising to students or children) on our Education Services.

Cookies. Cookies are small text files placed on your device consisting of a string of numbers and letters of that uniquely identifies your device. This helps us do things such as gauge engagement on content on our Website; personalize content users receive in the future based on what they have previously engaged with; remarket on other platforms like Facebook/Instagram and Google based on what pages a user visited; and send out marketing emails to users that have consented to receive marketing emails. You may be able to have your browser block or delete cookies, but some parts of the Web Services may not work properly as a result.
Google Analytics. Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies; the information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

By using the Web Services, you consent to our use of cookies, Google Analytics, and similar technologies to collect information as you engage with the Services. Most browsers allow you to block or delete cookies through settings they provide. However, refusing a cookie may, in some cases, preclude you from using, or negatively impact the display or function of the Website. We currently do not support "do not track" signals or related opt-outs.
Pixels. Pixels (a/k/a “Clear GIFs and “web beacons” or “pixel tags”) are a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixels are often used in combination with cookies. We may use pixels or similar technologies, in connection with the Services and/or in our communications (e.g., in our HTML-based e-mails) which enable us to know whether you have visited a web page or received or opened an e-mail. This allows us to know the effectiveness of our marketing campaigns.
Hotjar. We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Basically, we collect information about you automatically that we use to improve our Website, provide relevant content, and offer you products or services you might be interested in.

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3.3. Information Received from Third-Party Sources

We may also obtain information, including personal information, from third-party sources to update or supplement the information you provided or we collected automatically. This may include aggregated anonymous information or certain personal information that may be provided to us. If we receive personal information from third parties we will handle it in accordance with this Privacy Policy. If we directly combine information we receive from other third parties with personal information that we collect on the Website, we will treat the combined information as personal information and handle it in accordance with this Privacy Policy.

Additionally, we may use any aggregated anonymous information received by third parties asset forth below under the heading “Aggregated Information and Non-Identifying Information”. Local law may require you authorize the third-party to share your information with us before we can acquire it. We do not control, supervise, or respond to how third parties providing your information process your personal information, and any information request regarding the disclosure of your personal information to us should be directed to such third parties.

Basically, we may collect some information from third-party sources, such as Google Analytics, to provide, optimize and improve our Service, communicate with you about our Service, and for security and safety reasons.

4. Use of Personal Information

We use the personal information cover by this Website Privacy Policy to:

Provide the Website;
Respond to your requests and inquiries, and manage your account and provide you customer service;
Send you e-mail notices and offers and otherwise correspond with you, about products, services, and events that we think might interest you (subject to election to opt-in to receive such notices and offers). Examples of these messages include: (1) notices about changes to our Sites and policies or about security alerts; and (2) promotional messages about us or our partners that we think you might find interesting;
Personalize the Website, content, and experiences for you;
Offer you products and services that may be of your interest.
Perform research and analysis about your use of our Website or interest in Project Wayfinder Services and to develop new services;
Provide promotional electronic mailings, such as newsletters and other updates, to our users. Users may opt out of receiving such promotional electronic mailings by following the unsubscribe feature contained within the mailing or contacting us at privacy@projectwayfinder.com.
For safety and security reasons, such as detecting, investigating and preventing activities that may violate our policies or be illegal; and
Perform functions as otherwise described to you at the time of collection.

Please note that we may anonymize and/or de-identify information collected through the Website or via other means so that the data cannot reasonably be used to identify or contact an individual. We use de-identified information for other purposes, including research and product improvement.

Basically, we use your personal information collected from our Website to:

Provide a safe, reliable, and secure Website experience
Respond to your requests for information
Tell you about Website changes
Offer information about Project Wayfinder services and news, and other products, services, or events we think might interest you (but you can opt-out)

5. Information Sharing

Project Wayfinder only shares personal information with other companies or individuals outside of Project Wayfinder in the following limited circumstances:

Consent. We have your consent.
Affiliated Organizations and Trusted Businesses. We provide such information to our affiliated organizations or other trusted businesses or persons for the purpose of supporting the operation of the Website and processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. These parties may include:

A current list of such subcontractors or third-party affiliates is available here.

Analytics Providers. We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure website traffic and usage trends for the Sites and to understand more about the demographics of our users. You can learn more about Google’s practices here www.google.com/policies/privacy/partners/, and view its currently available opt-out options.

These third parties use the type of technologies described in the “Information Collected Automatically” section above. These services may collect, store and use information in order to help us understand things like how often you use the Website, the events that occur within the Website, usage, performance data, and from where the application was downloaded. The information collected by this technology will be disclosed to or collected directly by these service providers.

Good Faith Belief. We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (a) satisfy any applicable law, regulation, legal process or enforceable governmental request; (b) enforce applicable Terms of Use, including investigation of potential violations thereof; (c) detect, prevent, or otherwise address fraud, security or technical issues; or (d) protect against imminent harm to the rights, property or safety of Project Wayfinder, its users or the public as required or permitted by law.
Affiliates and Partners. Over time, Project Wayfinder may grow and reorganize. We may share your information, including personal information with affiliates such as a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
Change of Control. If Project Wayfinder becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, your personal information may be transferred as a business asset.
Aggregated and Non-Personal Information. We may share aggregated, non-personal information with third parties, including business advisors, for the purpose of conducting general business analysis.

Basically, we may share information collected from our Website in limited ways with the following parties:

Third-party service providers and subcontractors that help us operate the Website.
Third-party analytics providers that help us learn about you interests and experience on the Website.
Other third parties if required bylaw.
Any new owners of Project Wayfinder.

6. Accessing and Updating PersonalInformation

When you use Project Wayfinder services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is in accurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Basically, you can access and update your personal information.

7. Data Retention

We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

8. Data Integrity and Security

Project Wayfinder processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete and current, but we depend on our users to update or correct their personal information whenever necessary.

We take appropriate security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through our website cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

The security of your information is important to us, and we work hard to protect it from unauthorized access and use. In an effort to prevent unauthorized access, disclosure, or improper use of your information, and to maintain data accuracy, we have established physical, technical, and administrative safeguards designed to protect the personal information we collect.

We're constantly evolving our security procedures as technology changes, but our security procedures at a minimum include the following:

Using strong authentication methods,
Limiting who has access to personal data,
Destroying or deleting personal information as needed,
Using strong encryption technology,
Using secured data backup and recovery capability,
Maintaining industry standard software development lifecycle,
Requiring service and analytics providers to follow similar terms.

We restrict access to personal information to Project Wayfinder employees, agents, service providers, or independent contractors who reasonably need to know that information in order to process it for us in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, potentially including termination and criminal prosecution, if they fail to meet these obligations.

If we learn of a security breach, we will attempt to notify you electronically (subject to any applicable laws) so that you can take appropriate protective steps; for example, we may post a notice on our homepage https://www.withwayfinder.com/or elsewhere on the Website and may send email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Should you discover any security bugs or vulnerabilities in our Services or have any questions regarding our data practices, please contact our team at info@projectwayfinder.com.

Basically, we are constantly working on ways to prevent unauthorized access and misuse of personal information through administrative, physical, and technical safeguards.

9. Privacy Policy Changes

We may occasionally update this Privacy Policy as our business practices and legal requirements evolve or to further protect our users. You can see when the last update was by looking at the “Last Updated” date at the top of this page. We recommend that you periodically review this Privacy Policy for any updates and/or changes. If we make any changes to this Privacy Policy or relevant Terms of Service, you can request a copy of the prior versions by contacting us at privacy@projectwayfinder.com.

If we make any significant changes, we’ll post a prominent notice on the Service, so you can review and make sure you know about them. Your continued use of our Website after we publish or send a notice about our changes to these terms means that you are consenting to the updated terms following their “effective date.” If you object to any changes, you must stop using our Website.

Basically, we will notify you if we make significant changes to this Privacy Policy.

10. Communications From Project Wayfinder

If you have provided an email or phone number to us, or otherwise opted-in to receive communications from us, we may send you messages and updates regarding your account, including privacy and security notices, updates regarding the Website, and information regarding products, features or services from Project Wayfinder (or third-parties we believe you may be interested in). We may also use your email address to contact you for customer service purposes, or for any legal matters that arise in the course of business.

You can always unsubscribe from receiving any of our marketing emails or other marketing communications whenever you’d like by clicking the “Unsubscribe” link at the bottom of the email. You can also always send us an email at privacy@projectwayfinder.com.

Please note that opting out of marketing communications does not affect your receipt of business communications that are important to your interaction with Project Wayfinder, such as support/service communications, security updates, or account management communications. You may not opt-out of receiving these communications.

Basically, we may contact you with messages and notifications about Project Wayfinder and its Services if you opt in, including information about your account, privacy and security notices, and service updates.

11. Our Website Is Not Directed at Children

The Project Wayfinder Website is not directed toward individuals under the age of thirteen (13), and we request that such individuals do not provide personal information. Additionally, we do not knowingly collect (or knowingly allow any third party to collect) or maintain personal information from anyone under the age of 13. If we become aware that a child under 13 has provided us with personal information or that personal information has been collected from a child under 13, then we will delete this information from our files as quickly as possible. If you are the parent or legal guardian of a child under 13 who you believe has provided personal information to Project Wayfinder, please send an email to Project Wayfinder at privacy@projectwayfinder.com. Please see our Education Services Privacy Policy for information about how we protect children’s information in the use of our Education Services.

Basically, the Project Wayfinder Website isn’t for children under the age of thirteen.

12. California Residents

California residents also have specific privacy rights. For more details, see our page with Privacy Information for California Residents.

13. International Users

The Website is hosted and operated in the United States. If you use the Website from the European Union or the United Kingdom, or any other region with laws governing data collection, protection and use that may differ from United States law, please note that you may be transferring your personal information outside of those jurisdictions to the United States.

By using the Website, you consent to the transfer of your personal information outside your home jurisdiction, including to the United States, and to the storage of your personal information in the United States, for the purpose of hosting, using and processing the personal information in accordance with this Privacy Policy. You further acknowledge that these countries may not have the same data protection laws as the country from which you provided your personal information, and that Project Wayfinder may be compelled to disclose your personal information to U.S. authorities. You have the right to withdraw your consent at any time by contacting us as described in the “Contacting Project Wayfinder” section below.

14. Contacting Project Wayfinder

If you have any questions about this Privacy Policy or our practices, please contact privacy@projectwayfinder.com.

You may also write to us at:

Project Wayfinder, Inc.
PO Box 2876
Berkeley, CA 94702